So, yes, we’re obligated to tell you that we specialize in digital marketing and content strategy (and SEO—Search Engine Optimization—but really, Google—we speak and specialize in Google, because, let’s face it, they’re still the big boys on the internet block and dictate how and what the rest of us should be doing and paying attention to), social media, mobile marketing, and web design and development. But then, most every digital marketing entity will say that.
How are we different? We want to and will take you from before Point A (before starting to work on your website) to beyond Point Z (the completion of your website). Used to be, all you really had to do was build the damn thing (your website) and you could sit back and wait for folks to Google you, and eventually they’d find you and you’d develop some traffic and maybe even an actual clientele. Back then, maybe all of four years ago, if your site was functional and looked nice, you were way ahead of the game.
Nowadays, however, the more work you do ahead of time the better your website will perform once it’s up. And having a finished website is really just the beginning of what’s needed. There are analytics and data, and data on the analytics, and analytics on the data. And it actually is a bit of a game, an ever-changing game. That’s what makes it interesting. That’s why we like doing what we do: keeping our clients not just in the game but ahead of the game.
That’s where PrestiDigital Media has staked its claim: on the prep work needed before we’ve built you your site (and boy, howdy, do we build beautiful, highly functional sites) and the ongoing work needed to keep bringing people to your site.
That means we handle not just the web stuff but the social media, the emails, the email blasts, the email strategies, the packages, the branding, the rebranding, the blogs—we believe that the most effective way to use a website is by utilizing all these other media and means of communication that tie into digital marketing. We believe in holistics. And in preparation. Collaborative preparation.
Because no matter how hard we work, if we’re not listening to you and what you want, it ain’t gonna work. That’s why we believe in collaboration, in developing a working relationship with the people who hire us.
We like to think we’ve got it down to a science, even though it’s really magic. Great tagline, right?
But let’s be honest.
Because honesty—integrity—that’s where we’re really different from other companies. That’s where we’re staking our claim: on our experience, our confidence in what we know we can do, and in our belief that what we’re telling you, what we’re doing for you, is in your best interests. Not just ours.
By the way—PrestiDigital? It’s a play on prestidigitation—magician. (And where presto comes from.)
Demi Malnar and Devon Jackson are the principals behind PrestiDigital Media. We are a web design and digital marketing company. We’re new but we have over 50 years of experience between us. Experience here in Santa Fe and northern New Mexico, but experience on both coasts as well—from Silicon Valley to New York and Boston.
After starting out in Symantec’s marketing department in 1995, Demi Malnar moved from the Bay Area to Boston five years later, where she headed up business development and marketing for two high-tech firms before taking over the global field marketing division for CA Technologies, where she facilitated and cemented strong working relationships with Cisco, VMware and Deloitte. While at CA, she also oversaw the creation and management of the company’s website, which received the Sitecore Site of the Year Award for Best Event Site. Upon relocating to her native city of Santa Fe about eight years ago, she has worked as an online marketing strategy consultant—on her own and most recently as vice president at one of Santa Fe’s more notable web companies. Demi has excellent people skills—it’s what separates her from most of her peers, and what she prides herself on: listening to her clients. She also knows about half the people in Santa Fe and Taos and northern New Mexico (Devon pretty much knows the other half).
Devon Jackson brings over 30 years of writing and editing to PrestiDigital. He has written for many different magazines and newspapers—from The New York Times (and the Times Magazine) and Rolling Stone to Sports Illustrated and Vanity Fair, as well as People and Saveur. He was the editor-in-chief of the Santa Fean for several years, and has also served as an editor at The New Yorker, The Village Voice, Trend, and Details. While not the PrestiDigital Maven that Demi is (she’s a whiz at websites and has unparalleled skills at interpreting Google and its analytics), Devon also prides himself on listening to people and figuring out what it is they’re after and helping them express that concisely and succinctly and effectively. And oftentimes, in a way that’s fun and entertaining. He and Demi met through Johnny Vollertsen (Santa Fe’s beloved cooking instructor and restaurant reviewer) and decided that they wanted to focus more on really responding to their clients’ needs—and so set out on their own.
Aside from their work lives, Demi spends lots of time in the community and sits on the board of Girls Inc. Devon ran for the school board several years back and has served on the board of AYSO and volunteers at Kitchen Angels.
Curtis Ryan entered web development in NYC at the turn of the century during the original dot-com boom. Working at a MaMaMedia, a startup in SoHo developing online educational games for kids, he saw how quickly things change in this industry. The startup followed the course of the boom and saw a spectacular rise and fall. Following the bust, he took refuge in the non-profit world as staff developer for the American Museum of Natural History’s public website. There he became immersed in the world of fascinating content, and learned its importance as a cornerstone of digital strategy. During the Web 2.0 resurgence, he moved over to CondéNet, where he developed digital promotions for Condé Nast’s online publications. Here he became comfortable and possibly even addicted to working with new technologies under high pressure and tight deadlines. From this he ended up going west, where he learned the ups and downs of small business in New Mexico as staff developer for Webb Design Inc in Taos for over 10 years. Now he is grateful to be part of the marvelous team at PrestiDigital Media, and ready to see the industry mature in the 21st century.
PrestiDigital Media in Santa Fe, NM creates a unique digital marketing approach for clients that focuses on fun, profitability and collaboration.
Upfront research for Search Engine Optimization (SEO) baseline, determine the target audience and map the site to appeal to different users and maximize the conversions
Ongoing content development, campaign calendar management, holistic approach to the digital elements and adjusting the approach based on data
Building partnerships with developers, designers and the tech community that lead to custom-made teams for each client
Services—search engine optimization (SEO), social media management, copywriting for the internet, web design, website development, digital branding, market research, content strategy, digital campaign management, web developer agent, mobile application creation and launch.
Want to learn more about what PrestiDigital Media can do for your business? Listen to the Maven and Menace on the “Those Branding Guys” radio program from November 14, 2016.
“Creating a web site was an entirely new adventure for me. PrestiDigital was a perfect partner for me as they started their new business. Both Demi and Devon brought their years of experience and creativity to the repositioning of my body of work presenting it in an effective and creative way to a specific target market. They were able to capture my early concept and ideas and co-create a great result in the website. They have assembled a great team of effective, creative, technically competent fun people with which to work.”
— Gordon Hawthorne, Santa Fe Sabbatical
What Magic Can We Perform for You?
Want a little more magic in your digital marketing, content strategy and online business? Just want to meet the tallest marketing team in Santa Fe? Let’s schedule a time to meet over coffee…
Contact us by phone – (617) 653-2633
or use the form below.