After starting out in Symantec’s marketing department in 1995, Demi Malnar moved from the Bay Area to Boston five years later, where she headed up business development and marketing for two high-tech firms before taking over the global field marketing division for CA Technologies, where she facilitated and cemented strong working relationships with Cisco, VMware and Deloitte. While at CA, she also oversaw the creation and management of the company’s website, which received the Sitecore Site of the Year Award for Best Event Site. Upon relocating to her native city of Santa Fe about eight years ago, she has worked as an online marketing strategy consultant—on her own and most recently as vice president at one of Santa Fe’s more notable web companies. Demi has excellent people skills—it’s what separates her from most of her peers, and what she prides herself on: listening to her clients. She also knows about half the people in Santa Fe and Taos and northern New Mexico (Devon pretty much knows the other half).
So, yes, we’re obligated to tell you that we specialize in digital marketing and content strategy (and SEO—Search Engine Optimization—but really, Google—we speak and specialize in Google, because, let’s face it, they’re still the big boys on the internet block and dictate how and what the rest of us should be doing and paying attention to), social media, mobile marketing, and web design and development. But then, most every digital marketing entity will say that.
How are we different? We want to and will take you from before Point A (before starting to work on your website) to beyond Point Z (the completion of your website). Used to be, all you really had to do was build the damn thing (your website) and you could sit back and wait for folks to Google you, and eventually they’d find you and you’d develop some traffic and maybe even an actual clientele. Back then, maybe all of four years ago, if your site was functional and looked nice, you were way ahead of the game.
Nowadays, however, the more work you do ahead of time the better your website will perform once it’s up. And having a finished website is really just the beginning of what’s needed. There are analytics and data, and data on the analytics, and analytics on the data. And it actually is a bit of a game, an ever-changing game. That’s what makes it interesting. That’s why we like doing what we do: keeping our clients not just in the game but ahead of the game.
That’s where PrestiDigital Media has staked its claim: on the prep work needed before we’ve built you your site (and boy, howdy, do we build beautiful, highly functional sites) and the ongoing work needed to keep bringing people to your site.
That means we handle not just the web stuff but the social media, the emails, the email blasts, the email strategies, the packages, the branding, the rebranding, the blogs—we believe that the most effective way to use a website is by utilizing all these other media and means of communication that tie into digital marketing. We believe in holistics. And in preparation. Collaborative preparation.
Because no matter how hard we work, if we’re not listening to you and what you want, it ain’t gonna work. That’s why we believe in collaboration, in developing a working relationship with the people who hire us.
We like to think we’ve got it down to a science, even though it’s really magic. Great tagline, right?
But let’s be honest.
Because honesty—integrity—that’s where we’re really different from other companies. That’s where we’re staking our claim: on our experience, our confidence in what we know we can do, and in our belief that what we’re telling you, what we’re doing for you, is in your best interests. Not just ours.
By the way—PrestiDigital? It’s a play on prestidigitation—magician. (And where presto comes from.)
Marketing Strategy & Branding Portfolio
PrestiDigital Media in Santa Fe, NM creates a unique digital marketing approach for clients that focuses on fun, profitability and collaboration.
Upfront research for Search Engine Optimization (SEO) baseline, determine the target audience and map the site to appeal to different users and maximize the conversions
Ongoing content development, campaign calendar management, holistic approach to the digital elements and adjusting the approach based on data
Building partnerships with developers, designers and the tech community that lead to custom-made teams for each client
Services—search engine optimization (SEO), social media management, copywriting for the internet, web design, website development, digital branding, market research, content strategy, digital campaign management, web developer agent, mobile application creation and launch.
Want to learn more about what PrestiDigital Media can do for your business? Listen to the Maven and Menace on the “Those Branding Guys” radio program from November 14, 2016. Or check out the latest radio interview with four-time James Beard Book Award winner Cheryl Alters Jamison on HEATING IT UP as she talks with food media & marketing maven Demi Malnar-Frye.
"We hired PrestiDigital to upgrade our website, and essentially rebrand us both digitally and as an organization. Even though that took a bit of time, from the branding sessions (with our entire staff of program managers, as well as having solicited input from our board and other employees) to the design and content of the website and the redesign of the logo itself—which turned out wonderfully—we have had nothing but positive feedback. The site reflects our distinguished history as having been at the forefront of experiential education, and conveys the larger, broader, more international mission of our nonprofit (they also showed us the brand value of changing our name from Santa Fe Mountain Center to just The Mountain Center). The site is clean, easy to navigate, informative, organized and user friendly—both for our staff and for people looking for more information about who we are and what we do."
— Tony Dixon, The Mountain Center
“As an established businessman here in Santa Fe looking to set up a new enterprise, Book by Owner Santa Fe, I needed a quick-and-effective site pronto. One that let people know what BBOSF is right away, without any fuss or muss. No unnecessary information, no excessive content. So I asked for a one-page site. And PrestiDigital delivered. Right away. They had my site up and running within a week. Probably in two days, actually. And it’s working like a charm.”
— Brad Furry, Book by Owner Santa Fe
“PrestiDigital put up a one-page site for me and I love it! I knew I wanted something fast and simple and that, as a one-person operation, I didn’t need all the usual bells and whistles. Not only did we get my site up there more quickly and for less money, but as Demi explained early on, a one-page site nowadays doesn’t get penalized by Google anymore the way it did in the past. Demi really knows what to do before you even build your site and put it out there—and I now know that all that work ahead of time really lays a solid foundation for a site, so that it performs the way it should.”
— Julie Soucek, JulsTech.Net
“Creating a web site was an entirely new adventure for me. PrestiDigital was a perfect partner for me as they started their new business. Both Demi and Devon brought their years of experience and creativity to the repositioning of my body of work presenting it in an effective and creative way to a specific target market. They were able to capture my early concept and ideas and co-create a great result in the website. They have assembled a great team of effective, creative, technically competent fun people with which to work.”
— Gordon Hawthorne, Santa Fe Sabbatical
What Magic Can We Perform for You?
Want a little more magic in your digital marketing, content strategy and online business? Just want to meet the tallest marketing team in Santa Fe? Let’s schedule a time to meet over coffee…
Contact us by phone – (617) 653-2633
or use the form below.